Search Engine Optimization

Each day, 5.6 billion searches take place on Google, and 873.9 million on Bing. When people are searching keywords and phrases related to your business, you want to appear on the first page of results. Search Engine Optimization (SEO) is the process of ensuring that your business appears as close to the top of a search as possible, without the use of paid advertising within the search engine. The goal of SEO is to increase your website’s ability to be found by users who are searching on Google, Bing, or other search engines for particular products or services your business offers.

Our SEO Strategy

Search engine optimization is a multi-faceted process. Google maintains a certain level of secrecy when it comes to how their algorithms rank search results, but there are some things SEO specialists know for sure impact your site’s search visibility.

  • Page Load Speed: Faster websites rank higher.
  • Mobile Friendly: Over half of internet traffic comes from mobile devices like iPhones. If your website doesn’t work well on mobile, it will rank poorly.
  • User Experience & Navigation: Websites that are easy to use and allow people to quickly find the information they are looking for rank higher.
  • E-A-T Content: E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Websites that offer accurate information that people can rely on rank higher.

Our approach to SEO takes the above factors (and more) into consideration.

How to Measure SEO

We know that having optimized content on your website is crucial for search results rankings, but what are the metrics used to measure the effectiveness of your site’s SEO? We look at factors such as quality and quantity of traffic, as well as quantifying organic results.

Quality of Traffic

Attracting visitors is important, but it is more important that these visitors are there because they are interested in your business or product. This is where accuracy and precision in SEO come into play.

Quantity of Traffic

After establishing your specific audience, it is best to focus on the overall amount of traffic your website is receiving.

Organic Results

These are visitors who come to your website without the use of an ad in the search engine. In other words, it is traffic that you did not have to pay for.

How We Help Increase Your Business’ Appearances in Searches

Google’s webpage crawlers use over 200 different elements to rank a website. Successful SEO requires a deep understanding of these elements, as well as the ability to incorporate them into  a website effectively.

Keyword Research:

In order to push your website to the top of potential customers’ searches, we find specific keywords that pertain to your industry and your business. These keywords, when placed strategically on your website, can have a great impact on where it will fall in a search engine’s results.

On-Page Optimization:

Another way to ensure your website is shown at the most advantageous position is on-page optimization. This means creating a website that would be ranked higher than others when a search engine’s SEO factors are taken into consideration. Here are some of the main things that any effective website needs to have concerning on-page optimization:

  • Title Tags
  • Meta Description
  • Alternative Text on Images
  • Content
  • Schema
  • Robots.txt
  • Page Speed
  • Domains
  • Slugs
  • Redirections
Content Creation and Display:

While some see having lots of content on a webpage as a negative, it is actually very useful with regards to SEO. Here’s how we ensure that the content on your website is useful, both to your SEO and your visitors:

  • Content Length: Making sure your website includes informative and useful content is important for both SEO and user satisfaction. Having a significant amount of content creates more opportunities to insert those valuable keywords we mentioned before. This also means you don’t have to worry about your website content being too long, and you can go as in depth with your text as you’d like!
  • Content that is Duplicated: While having a lot of content on different topics is an advantage, using the same text on multiple pages of your website can actually negatively affect SEO. This is why we make sure to write fully original content for each part of your website.
  • Content Updates: Consistently adding updated information to the pages of your website can also help push you to the tops of searches. Ways to update content vary, from blog posts, to pages detailing services and specials, to product pages that show customers what they’re buying. Not only do these practices show users that you are passionate about what you do, they’re also very beneficial for SEO.
  • Content Display: As we mentioned before, the ways you place content on the page is just as important as the content itself. Interesting websites lead to engaged consumers, which leads to a higher likelihood of the consumer becoming a lead for your business.
Off-Page Optimization:

In addition to making sure your website is user-friendly and includes relevant information, SEO also depends on factors typically outside of your control. These include:

  • Linking Domains: This is the most important factor of off-page optimization. In short, this is the amount of domains outside of your own that are linking to your website. Obviously, the more of these there are, the better. However, SEO also takes into account the domain authority of these pages. Some websites have a higher position in the Internet ‘hierarchy’ than others, and the higher the linking page’s ranking, the more of a boost your page will receive.
  • Link Type Diversity: Having too many links of one type on your website is also something to watch out for. It’s entirely possible for SEO programs to see this as potential spam, therefore affecting your rankings negatively.
  • Including Contextual Links: Links that are inserted into the content of a webpage on your site are ‘worth more’ than links placed in the sidebar. For instance, inserting a link to our case studies here is more effective for SEO than adding it to its own location on the page

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