Why Graphic Design Matters
Blackhawk’s team of talented graphic designers can help bring your brand to life with attractive and engaging designs on websites, social media, advertising, brochures, and more – we even design truck wraps for home service companies. We do it all!
Having a strong, developed, and unique brand personality goes a long way. But what happens when the message you want to portray is not adequately translated to the channels you use to talk to your audience? It can result in loss of potential customers, lack of memorability, and general apathy with regards to your business.
Another problem that may arise due to lack of standardized messaging is inconsistency across channels.
Let’s say your company has recently undergone a branding overhaul. You’ve created a new logo, a new color palette, and a new website. However, your email banners and social posts are still utilizing old branding styles. This generally looks messy and can lead to confusion within your customer base.
The takeaway here is that consistency is key. Ensuring that all materials used for marketing purposes have consistent messaging, design, and tone that aligns with your brand personality can be the defining factor for brand recognition and customer retention.
Digital design includes things like email banners, social media posts, and digital advertisements, such as those on Facebook, Google, and LinkedIn. Recognizable and memorable graphic design assets in these areas will help to initially catch the eyes of potential clients or customers, and even remember your name after the fact.
Good design helps increase your follower count on social media, increase conversion rates in email marketing, and in general enhances your brand’s relationship with your customers.
A beautiful, responsive, and functional website is crucial when it comes to digital marketing. Since all of the advertising you do online will eventually lead back to your website, making sure that it is one you are proud of is of utmost importance.
This is also where lack of consistency can create confusion. Digital ads that do not match the ‘look and feel’ of your website can lead visitors to believe that there has been a mistake, or that they have somehow ended up in the wrong place.
Good design should always translate to a solid user experience. If your website visitors can easily navigate your website to find the information or services they’re looking for, your success online will increase tenfold.
A solid marketing strategy should include beautiful designs in the digital world and the real world. We design with conversion in mind, so your print materials will actively help grow your business.
Our designers have tons of experience creating print materials that you can actually put your hands on. Whether you’re a restaurant owner in need of a revamped menu or table top graphic card, a plumbing company looking to revamp the look of their trucks, or an event planning organization that needs brochures to catch the eyes of your potential customers, our team has you covered.